Reload bonuses are designed to keep existing players engaged. They work similarly to welcome bonuses but are available on deposits made after your initial sign-up bonus has been claimed.
Typical reload bonuses offer 25-75% match on deposits, with some casinos running special promotions with 100% reload bonuses on specific days of the week.
Look for casinos with regular reload promotions, as they significantly increase your long-term value. Weekend reload bonuses and Monday boost offers are common examples.